UKTV Dave was almost called Tim

Dave Channel - The Home Of Witty Banter
Printer-friendly version

UKTV’s home of witty banter was almost called Matt or Tim, the head of the broadcaster has revealed.

Speaking to Such Small Portions Dave channel head Steve North has told how the channel – which was formally known as UKTV G2 – was rebranded when it was bought into the freeview service and relaunched in 2008.
 
Referring to the channel as his ‘third child’ North explained how the team came up with the new name: “Everyone assumes that we came up with the name after a few drinks down the pub. However the reality is that when you have a board of shareholders to convince you had to research it to the n'th degree. 
 
“We had a whole list of names and in that process the name Dave came up. We said, 'that's a great idea but we'll never do that', because who would call a TV channel Dave, that's insanity, that's the road to being sacked"
 
Dave, which broadcasts shows such as Mock The Week and Top Gear has also begun commissioning more new content in recent years including Alexander Armstrong’s Big Ask, Al Murray's Compete for the Meat, Argumental and of course the new series of Red Dwarf.
 
A research team for UKTV spoke to over 2,000 people to find out what it was that they wanted from the channel before deciding on the new name.
 
“They loved the friendly rivalry," North adds. “And we all wish that our friends were as funny as Stephen Fry. So we realised that if people see the channel as being a friend, then we can give that friend a name.”
 
“Dave works on so many levels. Everyone knows a bloke called Dave, it's hard to find someone who doesn't know a Dave. Dave doesn't alienate people, 
 
“There were lots of other names on the list? Tim, and Matt, Steve. The fact that everybody knew a bloke called Dave helped us in our decision.”

Comments

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Some of the evaluating board

Some of the evaluating board suggested up the significance of acknowledged significant comics, on the. bubblegum casting

I simply want to tell you

I simply want to tell you that I am new to weblog and definitely liked this blog site. Very likely I’m going to bookmark your blog . You absolutely have wonderful stories. Cheers for sharing with us your blog. Mobil Sedan COrolla, Agen Texas Online Indonesia Terpercaya

Wow, that is a great name. It

Wow, that is a great name. It all turned well, thanks to some innovative ideas coming from the group. - YOR Health Products

Vous devez utiliser une

Vous devez utiliser une astuce temps du compte à rebours, le meilleur Omega pas cher replique montres YACHTMASTER vous devez certainement penser perspective. Ce point de vue est également due au chronomètre de capacité, vous permettant de construire une horloge qui n'affecte pas la direction d'égalité, le spectacle connu. Si vous pensez que les montres d'imitation ne sont pas tout à fait pratique, alors c'est la vue que vous aurez bien vérifier mal.

This is my first time i visit

This is my first time i visit here and I found so many interesting stuff in your blog especially it's discussion, thank you. red and blue rugs

and why is that? what do you

and why is that? what do you think about this subject? read more

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.